VIDEO: Optimising Your LinkedIn Profile

How Can I Get the most out of Linkedin? LinkedIn optimising tips and tricks!

LinkedIn Isn’t Just a Recruiter Magnet - Here’s How to Make It Work for You

Let’s get one thing straight: LinkedIn is not Facebook. You’re not here for endless cat memes or political debates. LinkedIn is your career stage, and it’s time to make your profile shine like the star you are.

Update That Profile

Even if you’re not job hunting, your LinkedIn profile should be fresh and relevant. Think of it as laying the groundwork for future opportunities. Every time you complete a project, pick up a new skill, or get a promotion, update your profile. Let people in your network know what you’re up to - it keeps you visible and top of mind.

Your Picture = Your Personal Brand

Imagine your LinkedIn photo as your business card. It’s the first impression someone gets of you. Make sure it’s:

• Professional

• Clear

• Reflective of the image you want to project

First impressions matter - yes, even online.

Location, Location, Location

Don’t just set your location to “UK” - that’s like saying you live “somewhere on Earth.” Be specific. Tag your postal town or postcode so the right people can actually find you.

Keywords Are Your Secret Weapon

LinkedIn is basically Google for hiring managers. Use keywords that highlight your specialism.

• Marketing Manager? Say it.

• Brand Manager with ATL experience? Put it in.

Think: “If someone’s searching for my skills, will they actually find me?” If the answer is no, your profile isn’t doing its job.

Headline = Mini-Pitch

That short headline under your name? Don’t waste it. It should:

• Summarise what you do right now

• Hint at the next role you’re aiming for

Saying “Open to Work” alone won’t cut it. Be specific. Make them say, “Yep, that’s exactly who we need.”

Be Proactive

LinkedIn isn’t just a static CV. Comment, like, and share content. Show off your knowledge, interests, and professional smarts. Every interaction is an opportunity to build relationships with the right people.

Summary

• Keep your profile up to date

• Choose a professional photo

• Set your location correctly

• Use keywords strategically

• Optimise your headline

• Engage actively with content

Treat LinkedIn like a live portfolio of you. Nail this, and recruiters, colleagues, and future employers will be finding you, not the other way around.