š© ....You've invested in working from home, there are 9.5 dogs in the office, free-fruit in every meeting room, HR have given everyone a standing desk and the office PT has never been busier. šš½āāļø
So, why do they still leave...? š¢
One of the biggest red flags š© when I'm thinking about engaging with a new client is a misunderstanding re what makes a 'great team culture'. Everyone reckons they have one... but what does this actually mean?
š¤ Why do some 'basic start-ups' with ridiculous working hours and little or no benefits keep a team of hustlers engaged, whilst the titans of the industry haemorrhage their grads after an expensive 3 year training programme? š¤
The difference?
The narrative š
If you think that buying a table football and giving people Friday afternoons off will compensate for a lack of a compelling narrative for someone's career, then you're in rough waters. ā
Working from home, company sports teams, great bonuses and a beer fridge don't make a culture compelling in this incredibly tight market. ā
More than ever people want a compelling story - a story that takes them further they can go in a different team, or by themselves. š
Get the vision and the story right and you'll attract the right person. (The beanbags, free fruit and office dogs are all great add-ons, I am not knocking these. š š)
But, if you don't get your vision sorted, you'll struggle to keep good people engaged (And you'll end up with a large but useless bill for fruit š„š·)
Vision ā Employee Engagement = Culture
So, if you're still wondering why people keep leaving despite all the investment in mental-health awareness, standing desks and working from home...
...Then get that vision sorted. š
(āBonus tipā, Also, maybe buy doughnuts for the office instead of fruit š©. far tastier! You know I'm right... š)
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