High Fat, Salt & Sugar soon to become Low Front-of-Store, Showcasing & Sales?
Updated: Aug 25, 2021
Coming Autumn 2022
You’ve all seen it’s on the way
The HFSS big ad switch-off ❌
Soon there are going to be restrictions on advertising HFSS products
Such as no more online advertising of these foods 🍔
Plus not being able to advertise on TV before the watershed
This is in addition to big restrictions on in-store promotions 💻
So two parties are going to be impacted by this
Advertising companies and the HFSS brands
One will lose a load of business and revenue 📉
The other a key way to communicate with it’s customers
This is all a part of the government’s obesity clampdown ⏳
But here’s some food for thought questions:
Is it fair on the two impacted parties?
How does this impact sponsorship of sporting events like the Olympics and World Cup? ⚽
Should we just be allowed to make our own choices?
Would not seeing a Junk Food advert before 9pm stop you going? 🕘
Would not seeing a bag of sweets at the end of a till stop you buying one? – I guess there’s an argument for impulse decision making on this one but you may burn a few extra calories walking to the back of the store… 🚶♂️
Some may say hiding them doesn’t get rid of them
I’m sure HFSS companies would say one donut never made anyone fat 🍩
But then again do we need a fast food outlet every mile?
As well as delivery apps that make it as simple as a couple of clicks
Eliminating needing to get yourself up to go get food all together
It's crazy really when you think about it, smart business, but crazy. 🤯
One thing’s for certain
Brands and businesses are going to have to get creative 🎨
To keep customers and consumers up-to-date about their new innovations
With the new restrictions only a year away
It’s time for thinking caps to go on for sure! 🧢