Consumer Hub
High Fat, Salt & Sugar soon to become Low Front-of-Store, Showcasing & Sales?
Updated: Aug 25, 2021
Coming Autumn 2022
Youโve all seen itโs on the way
The HFSS big ad switch-off โ
Soon there are going to be restrictions on advertising HFSS products
Such as no more online advertising of these foods ๐
Plus not being able to advertise on TV before the watershed
This is in addition to big restrictions on in-store promotions ๐ป
So two parties are going to be impacted by this
Advertising companies and the HFSS brands
One will lose a load of business and revenue ๐
The other a key way to communicate with itโs customers
This is all a part of the governmentโs obesity clampdown โณ
But hereโs some food for thought questions:
Is it fair on the two impacted parties?
How does this impact sponsorship of sporting events like the Olympics and World Cup? โฝ
Should we just be allowed to make our own choices?
Would not seeing a Junk Food advert before 9pm stop you going? ๐
Would not seeing a bag of sweets at the end of a till stop you buying one? โ I guess thereโs an argument for impulse decision making on this one but you may burn a few extra calories walking to the back of the storeโฆ ๐ถโโ๏ธ
Some may say hiding them doesnโt get rid of them
Iโm sure HFSS companies would say one donut never made anyone fat ๐ฉ
But then again do we need a fast food outlet every mile?
As well as delivery apps that make it as simple as a couple of clicks
Eliminating needing to get yourself up to go get food all together
It's crazy really when you think about it, smart business, but crazy. ๐คฏ
One thingโs for certain
Brands and businesses are going to have to get creative ๐จ
To keep customers and consumers up-to-date about their new innovations
With the new restrictions only a year away
Itโs time for thinking caps to go on for sure! ๐งข
