Consumer Hub
Selling Your Story
Remember the last time you read a really great book? ๐
I mean like a really, really, really great book. ๐
One that had you hooked from the moment you picked it up in the shop. ๐โโ๏ธ
That book had you captivated from the blurb, engrossed from the first sentence, and gripped right until the very end. ๐ฑ
Obsessed.
Riveted.
Left wanting more. ๐๏ธ
It left you staying up late on a weeknight. ๐๏ธ
โJust a couple more pagesโ
And made you itch to get up in the morning to squeeze a few more in with breakfast. โ
Thatโs the power of telling a great story, thatโs why a great story sells. ๐ธ
We think a great job has the same impact. ๐ฅ
Recruiting in a busy marketโฆ ๐ฉ๐ฝโ๐ผ๐ง๐พโ๐ผ๐จโ๐ผ๐ฉโ๐ผ
Salary, bonus, car and other benefits arenโt enough to attract people anymore. ๐
Thatโs almost seen as the minimum expectation now by great talent. ๐
People want an inclusive work culture, ๐ฉโ๐ฉโ๐งโ๐ฆ
To be a part of something genuine.
You need to start selling your business more if you want these people to join your business. ๐
Sell the story of where itโs at,
Paint the picture of where it wants to be, ๐จ
Make them feel a part of that journey,
Make them feel like theyโre going to help you get there, ๐ซ
Make them feel like theyโre going to achieve something genuinely amazing.
With you, together.
Great stories sells, which is what you need to do to attract top FMCG talent to your business. ๐ง
So when are you going to start writing that first chapter? โ๏ธ
Need some help selling your story to aid your recruitment process, get in touch, we think weโre pretty good at it. ๐ฉ
