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Selling Your Story

Remember the last time you read a really great book? ๐Ÿ“š

I mean like a really, really, really great book. ๐Ÿ“–

One that had you hooked from the moment you picked it up in the shop. ๐Ÿ’โ€โ™€๏ธ

That book had you captivated from the blurb, engrossed from the first sentence, and gripped right until the very end. ๐Ÿ˜ฑ



Left wanting more. ๐Ÿ–๏ธ

It left you staying up late on a weeknight. ๐Ÿ›‹๏ธ

โ€œJust a couple more pagesโ€

And made you itch to get up in the morning to squeeze a few more in with breakfast. โ˜•

Thatโ€™s the power of telling a great story, thatโ€™s why a great story sells. ๐Ÿ’ธ

We think a great job has the same impact. ๐Ÿ’ฅ

Recruiting in a busy marketโ€ฆ ๐Ÿ‘ฉ๐Ÿฝโ€๐Ÿ’ผ๐Ÿง‘๐Ÿพโ€๐Ÿ’ผ๐Ÿ‘จโ€๐Ÿ’ผ๐Ÿ‘ฉโ€๐Ÿ’ผ

Salary, bonus, car and other benefits arenโ€™t enough to attract people anymore. ๐Ÿš—

Thatโ€™s almost seen as the minimum expectation now by great talent. ๐Ÿ“‰

People want an inclusive work culture, ๐Ÿ‘ฉโ€๐Ÿ‘ฉโ€๐Ÿ‘งโ€๐Ÿ‘ฆ

To be a part of something genuine.

You need to start selling your business more if you want these people to join your business. ๐ŸŽ

Sell the story of where itโ€™s at,

Paint the picture of where it wants to be, ๐ŸŽจ

Make them feel a part of that journey,

Make them feel like theyโ€™re going to help you get there, ๐Ÿ›ซ

Make them feel like theyโ€™re going to achieve something genuinely amazing.

With you, together.

Great stories sells, which is what you need to do to attract top FMCG talent to your business. ๐Ÿง 

So when are you going to start writing that first chapter? โœ๏ธ

Need some help selling your story to aid your recruitment process, get in touch, we think weโ€™re pretty good at it. ๐Ÿฉ

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