Selling Your Story

Remember the last time you read a really great book? 📚

I mean like a really, really, really great book. 📖

One that had you hooked from the moment you picked it up in the shop. 💁‍♀️

That book had you captivated from the blurb, engrossed from the first sentence, and gripped right until the very end. 😱

Obsessed.

Riveted.

Left wanting more. 🖐️

It left you staying up late on a weeknight. 🛋️

“Just a couple more pages”

And made you itch to get up in the morning to squeeze a few more in with breakfast. ☕

That’s the power of telling a great story, that’s why a great story sells. 💸

We think a great job has the same impact. 💥

Recruiting in a busy market… 👩🏽‍💼🧑🏾‍💼👨‍💼👩‍💼

Salary, bonus, car and other benefits aren’t enough to attract people anymore. 🚗

That’s almost seen as the minimum expectation now by great talent. 📉

People want an inclusive work culture, 👩‍👩‍👧‍👦

To be a part of something genuine.

You need to start selling your business more if you want these people to join your business. 🎁

Sell the story of where it’s at,

Paint the picture of where it wants to be, 🎨

Make them feel a part of that journey,

Make them feel like they’re going to help you get there, 🛫

Make them feel like they’re going to achieve something genuinely amazing.

With you, together.

Great stories sells, which is what you need to do to attract top FMCG talent to your business. 🧠

So when are you going to start writing that first chapter? ✍️

Need some help selling your story to aid your recruitment process, get in touch, we think we’re pretty good at it. 🍩