Remember the last time you read a really great book? š
I mean like a really, really, really great book. š
One that had you hooked from the moment you picked it up in the shop. šāāļø
That book had you captivated from the blurb, engrossed from the first sentence, and gripped right until the very end. š±
Obsessed.
Riveted.
Left wanting more. šļø
It left you staying up late on a weeknight. šļø
āJust a couple more pagesā
And made you itch to get up in the morning to squeeze a few more in with breakfast. ā
Thatās the power of telling a great story, thatās why a great story sells. šø
We think a great job has the same impact. š„
Recruiting in a busy marketā¦ š©š½āš¼š§š¾āš¼šØāš¼š©āš¼
Salary, bonus, car and other benefits arenāt enough to attract people anymore. š
Thatās almost seen as the minimum expectation now by great talent. š
People want an inclusive work culture, š©āš©āš§āš¦
To be a part of something genuine.
You need to start selling your business more if you want these people to join your business. š
Sell the story of where itās at,
Paint the picture of where it wants to be, šØ
Make them feel a part of that journey,
Make them feel like theyāre going to help you get there, š«
Make them feel like theyāre going to achieve something genuinely amazing.
With you, together.
Great stories sells, which is what you need to do to attract top FMCG talent to your business. š§
So when are you going to start writing that first chapter? āļø
Need some help selling your story to aid your recruitment process, get in touch, we think weāre pretty good at it. š©
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